Skills
Tools and skills I use to turn strategy into high-impact execution.
Design decisions aligned with business and growth goals.
Building and managing consistent, scalable brand systems.
Interfaces and experiences focused on usability and conversion.
Campaigns and content driven by results and engagement.
Brands I’ve worked with
Brand strategy, positioning, visual identity and brand guidelines.
Leading creative fronts, defining visual concepts and directing campaigns, ensuring quality, consistency and strategic alignment with stakeholders.
Creating integrated campaigns, activations and brand experiences, from digital to physical, including events, launches and high-impact projects.
Developing graphic and corporate materials, strategic presentations and printed pieces to strengthen brand communication and perception.
Creating digital assets, landing pages and conversion-driven content, combining branding and performance to deliver results.
"Lucas is a highly creative and talented professional. Very dedicated day to day and engaged with the company’s priorities."
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